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Gerrie Dresser - Sought After Speaker, Leadership Strategist and Executive Coach

Build Your Personal Brand...

How do you WANT to stand out and be heard?

  • Do you know how others define you?
  • Do you have a clear vision of how you WANT to stand out?

Whether you know it or not, you have a personal brand. 

The difference is that some people position their ‘brand’ according to how they WANT to be perceived while others allow their ‘brand’ to be defined FOR them.

  • Which approach have you taken in the past?

Personal branding as a career strategy was launched 10 years ago with Tom Peters’ article in FAST Company magazine, August 1997, titled “The Brand Called You”.

Today, that trend is an absolute must and critical requirement for all levels of leadership and stages of your career from your first job to your last, including your ‘Second Act’ or ‘Third Chapter’ career, as well as your ‘retirement’ strategy.

Learning Outcomes:

In this program, you will learn what Personal Branding IS and IS NOT, the economic benefits of investing in personal branding, the 3 Cs of personal branding, and the 3 strategies to discover your ‘Unique Genius’.  In addition, you will uncover two ‘secret’ formulas for developing your brand positioning statement. 

Actionable Results/Deliverables:

As a result of this experience, you will  . . .

  1. Gain a deeper insight about the value of being ‘intentional’ in positioning your personal brand.
  2. Identify a few of your personal brand qualities and a unique contribution that lays the foundation for your brand positioning statement.  
  3. Begin to build your own brand management strategy and answer the question, “What do I want to be known for?”

Through this rich content program, you’ll grasp the power of a personal brand that is memorable, sustainable, compelling and recognized.

What audiences are saying . . .

“I LOVED your presentation about discovering your ‘unique genius’ and building your own brand. That's the core of life - doing what you're supposed to be doing. And you are doing an excellent job being such an inspirational presence in the world!”

Kelley Faust, President and Chief Hope Officer of Sunshine Hope (

Click here to Contact Gerrie about your speaking event needs!