Gerrie Dresser, PCC
The Executive / Personal Brand Coach for High Achieving
Leaders and Pivotal Leadership Teams . . .
Maximize your distinctive value and
deliver strategic impact through an engaged
A Message from Gerrie
All eyes have been on St. Mary’s Hospital
in London this week, eagerly anticipating the birth of the heir to the
British throne. The big news was announced on Monday, July 22 – it’s a
The really big surprise came when William and Kate made a personal
appearance the very next day on the steps of the hospital with baby boy.
As I watched William and Kate greet the HUGE crowd (how could I miss the
video that is front and center on all browsers), they seemed at ease when
they engaged in a personal conversation with none other than the media
. . . a perfect example of trust and transparency that is so
important for leaders in today’s changing world.
- How often do you wish you could
walk into a highly visible and critical meeting with such ease and
There are actually 3 key principles that I
observed in William and Kate’s style … consistency, clarity and
constancy that foster trust and transparency.
These are the three C’s for an influential and strong personal brand. When
you are clear about who you are and what you stand for, you don’t need to
hide behind a mask out of fear or uncertainty. You step out with a calm,
neutral center, resulting in positive leadership influence.
Read my Feature Article, “What are the 3 secrets to William and Kate’s
personal brand?” below to elevate your leadership influence that
reflects transparency and fosters trust.
To your unique success,
Executive l Personal Brand Coach
Who helps high achieving leaders
Accelerate GROWTH through
Features: What's Included ...
implementing organizational change is one of the most challenging undertakings
of leaders. It involves time, planning, and collaboration across all stakeholder
groups to introduce a strategic, predictable sequence of events.
From small, intimate groups to major corporate events, our high content –
high energy - high value events - are custom
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happens and sticks. Each participant is motivated to face challenges head on and
bring more to the table at work every day.
Healthcare Businesswomen’s Association (www.HBAnet.org), Greater
Shire Pharmaceutical, Chesterbrook, PA
Thursday, September 26, 2013: 5:30pm – 8:30pm
Registration is opening soon . . . Seats are limited so register
*From the Executive Suite . . .
Do you step out boldly when the outcome is unknown?
Do you initiate unique, strategic solutions to high
Do you embrace risk as a challenge to overcome and
failure as a temporary setback?
As a result of attending this program, you’ll gain new
insights and strategies to take courageous and more innovative
action while gaining the respect and trust of your peers, internal
stakeholders, and senior leadership. You’ll learn the value of being
assertive and collaborative while integrating political savvy and
diplomacy with taking high return risks.
Gerrie Dresser, CEO of Unique Impact, is a
nationally-acclaimed speaker, known for her dynamic delivery of high content,
high energy, and high value presentations laced with real world examples and
“how to” strategies for immediately actionable outcomes.
learn more about Gerrie’s speaking and make a referral to
your organization, click on link:
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Unique Impact … watch for
We’re in the process of revamping our website and brand focus to
As you will see in my new website, my passion is to help you enjoy your work
more and naturally make a much bigger impact in the world.
Unique Impact . . . the
distinctive contribution you make, resulting in a positive
ripple effect in the world
I value your input, and look forward to
your feedback about our new direction.
“What are the 3 secrets to William and Kate’s personal brand?”
Ok, you’re not William and Kate [nor
am I] who bring their own credibility, visibility, and presence because
of their position. But, we’ve all observed or experienced leaders who
have position power, but don’t carry it off with the same authenticity
and style . . . nor does Prince Charles for that matter, wouldn’t you
The three C’s of personal branding, clarity, consistency, and
constancy are indicators of a powerful and memorable personal brand.
Since the essence of a personal brand is the “emotional response that
you evoke in others”, it’s important to add ‘positive
emotional response’ to be perceived as authentic, credible and
If you have a strong brand, you are clear about WHO you are
and who you are not. You focus on your core competency, what
you deliver on exceptionally.
example is Donald Trump who is clearly a Real Estate
Mogul. When he tried to get involved with politics, he diluted
his ‘brand’ and didn’t have the credibility as he does in the
real estate industry.
- Do you understand your unique
promise of value that sets you apart from others?
Richard Branson is another
example who has strong clarity about his personal brand. He is a
risk taker and not the typical CEO in a blue suit and white shirt. He is
a dare devil who dressed in a wedding gown when he launched Virgin
Strong brands are also
consistent that is related
to integrity. You are WHAT you say you are, and you deliver on it
consistently over time. People trust your word, your promise of
value. But consistency doesn’t mean you are stagnant
is an excellent example of brand consistency in that she changes her
image consistently throughout her career and it’s what
separates her from other entertainers. Her ability to change
consistently throughout her career has served to strengthen her
brand. Companies that are known for their consistent innovation
and ability to manage change thrive in any economic
Constancy relates to your ALWAYS BEING THERE for your
internal / external customers and team members.
Imagine if William and Kate were clear
and consistent, but weren’t visible to the public, their adoring fans?
Strong brands are always there for their customers, organizations,
stakeholder groups and any others who rely on them for leadership.
is an example of someone who never goes into hiding. She cares for
people and is willing to share of herself to help people advance,
especially when she experiences some of her greatest challenges,
such as her previous problems with the Leadership Academy for Girls in
South Africa. Although she left her daytime show, she is now visible
on her OWN network, in her magazine, and numerous appearances in the
She is constantly visible to her
audience through her numerous ways of interacting with the
Does your brand pass the ‘Three
On a scale of 1 to 5, how would
you rate yourself on the 3Cs of Personal Branding?
- Clarity _____
- Consistency _____
- Constancy _____
YOUR COACHING CHALLENGE:
When you align WHO you are with WHAT you do, it accelerates your
awareness of your distinctive value, and generates more trust and
respect by others.
- What is your unique promise of
value . . . the results and contributions that people expect
- Are you aware of how you evoke a
meaningful, positive emotional response in another person or
- Do you convey to others a feeling
of authenticity and integrity that is linked to
credibility and accountability?
Join me in the next edition for more
strategies and insights to help you step up as a positive, influential
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Unique Impact™ Coaching
Coaching is a confidential partnership between you, the
Client, and your Coach to help you achieve your next level of success faster
and with greater focus and clarity. Some of the benefits include . . .
- Positions you as a more influential leader
- Earn the respect and trust of other leaders across
all functional areas
- Other leaders easily recognize what's different,
relevant and unique about you
- Create loyal ‘brand advocates’ who endorse you
- Helps you forge collaborative partnerships across the
- You are sought out to lead high visibility, highly
leveraged and credible projects
Gerrie Dresser is an ICF
credentialed Professional Certified Coach (PCC) and practical, innovative
executive l personal brand coach and thought leader.
If you’re ready to step into a bigger game for your work / life, contact
Gerrie for a complimentary Unique Impact Strategic Consultation at
For more information about Gerrie:
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