Success Matters: #42 January 2013
How would you rate on Trust, Integrity & Ethics?

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Gerrie Dresser,
The Executive / Personal Brand Coach for High Achieving Leaders and Pivotal Leadership Teams . . .

Coaching you to articulate your unique value, stand out IN a crowd, and create sustainable career success!

Conversations and strategies about how to stand out IN a crowd and create sustainable success while making a difference through high impact contributions.

A Message from Gerrie


Happy 2013! I hope that you enjoyed the holiday season that now seems like eons ago.

  • Did you notice … as soon as January 1 hit, there was a continual flow of media hype about New Year’s resolutions with weight loss and fitness being at the top of the list?

Fitness is actually one of my new year’s intentions, but there is also a way of setting a more strategic vision of what you WANT with far more significant outcomes.

It starts with selecting a ‘THEME’ for the year.

  • Your theme might be ‘adventure’ which reflects your commitment to ‘step out of my comfort zone’.
  • Another theme might be ‘fun’. If you’re someone who has difficulty with creating work-life balance for yourself OR you may feel that you take life too seriously, you may want to set New Year goals that reflect a more light hearted mindset in all your activities or schedule one social or non-work event per week.

One of the THEMES that I encourage each leader to incorporate into your New Year intentions is a goal related to trust, integrity or ethics.

  • With Oprah’s highly publicized interview with Lance Armstrong on Thursday, January 17th, the subject of honesty is taking center stage in the media … even before the interview is broadcast.
  • With lack of trust in senior leadership being one of the most highly rated factors related to employees’ lack of engagement, Armstrong’s anticipated confession carries an even stronger message about the importance and value of trust, integrity and ethics.

What does ‘trust’ or ‘ethical behavior’ look like? Review some of the specifics in the Feature Article below, and conduct your own self-assessment today.

Then, be sure to register for the ‘Best Year Ever in 2013’ virtual seminar that will be announced soon. It’s the perfect way to dedicate time for YOU and set more intentional goals that stick.

Wish you and your family a happy and healthy New Year!


Gerrie Dresser
Executive l Personal Brand Coach
Who helps high achieving leaders
Accelerate GROWTH through Leadership

Features:  What's Included ...

Speaking Events

We are booking speaking engagements for 2013 in the next few months, and I’m looking forward to meeting with many of the professional organizations where I’ve spoken before, including Greater Philadelphia Senior Executive Group, Network of Women in Computer Technology, and Healthcare Businesswomen’s Association.

  • January – February 2013: “It’s a NEW YEAR . . . Make 2013 Your Best Year Ever”

Once you define what you WANT in 8 key life areas, you activate a strategy to achieve your highest priority goals in 2013!

Sponsor: Gerrie Dresser, Facilitator / Coach
Special Virtual Seminar to Launch the New Year with Special BONUS Package!
3 Wednesdays - Jan 30, Feb 6, Feb 13: 12:00Noon – 1:00pm
Register: See upcoming Invitation.
  • March 12: “Art & Science of Leading High Performance Teams . . . Elevate Your Leadership, Accelerate Performance, Deliver Higher Business Results”

Network of Women in Computer Technology, 32nd Annual Conference* “Green Today, Here Tomorrow”
Location: PECO/Exelon, 2301 Market Street, Philadelphia, PA
Date/Time: Saturday, March 16: 8:30am – 5:00pm
Register: Access Tab: Upcoming Events


*The 32nd Annual NWCT Conference opens with the keynote address by Eloise Young, CIO of Philadelphia Gas Works. Since 2007, she has worked towards moving PGW to a green organization.

The closing session features,
Todd Cohen, President of the Philadelphia Chapter of the National Speakers Association (NSA). He was brought back by popular demand and will challenge you to re-new, re-think, and re-energize!

  • To be announced: “Tilt 365, the Positive Influence Predictor” (See Feature Article for more details about Tilt 365.)

Sponsor: Gerrie Dresser, Tilt 365 Certified Practitioner
Special Virtual Seminar to Announce the NEW Tilt 365, SaaS-based 360 Assessment
Date/Time: To be announced

To learn more about Gerrie’s speaking and make a referral to your organization, click on link:

Phone: 610-429-0359

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Unique Impact … watch for upcoming announcement!

We’re in the process of revamping our website and brand focus to Unique Impact.

This evolution began with a shift in my mindset and what I’ve heard from you and other leaders who I’ve met during my speaking engagements.

I realized that your unique genius is just the start of the
bigger contribution that you’re making in the world. The real value is when each client / each leader applies their unique genius to make a bigger impact in the world, engaging with their teams and organizations to be more innovative through an engaged and integrated team effort.

So, our brand will be changing from
UniqueGenius™ to UniqueImpact™ with an anticipated launch in 1Q13.

  • Our newsletter will change from Success Matters to Impact Matters to reflect the key differentiator to making a difference in the world . . . taking ACTION in the work that you do for greater impact.

I value your input, and look forward to your feedback about our new direction.

Feature Article:
“How would you rate on Trust, Honesty & Ethics?”

*Tilt, Inc has made a significant shift in their direction that is perfectly aligned with the need for each leader to have easy access to real-time feedback about how their behavior is impacting others.

Tilt, Inc. is a boutique firm that provides leadership tools and training for high potential and senior business leaders, headed up by CEO and Founder, Pam Boney and CIO, Dan Boney. The company designs fresh, provocative assessments, products, and services based upon empirical research and extensive professional coaching experience to help businesses navigate the rapidly-evolving modern workplace.

  • The primary differentiator between Tilt 360 and other 360 instruments is the focus on strengths and character traits vs. competencies.

During a training call with other Tilt Certified Practitioners just yesterday, I was inspired by the vision for Tilt 365. Just this month, Tilt, Inc is launching the first ever SaaS-based 360 assessment system, Tilt 365 - Positive Influence Predictor Assessment, that puts the control of your 360 Assessment in your hands through your own Dashboard.

When you are aligned with your strengths, character traits, and value, you feel centered and perform with more authenticity and transparency. However, with the continuous changes impacting everyone on a daily basis, it’s very easy for leaders to get ‘off center’.

Although you, as a leader put forth a lot of effort to be ‘authentically transparent’, it’s very challenging to manage your emotions in the middle of high stress and drama. Even though you may set an intention to exemplify ‘trust’, ‘integrity’, and ‘ethical leadership’, it’s next to impossible to know how you’re being perceived.

So, I’ve extensively researched the topic, and outlined 5 Behaviors on which you can assess yourself about the core factors related to ethical leadership . . . your actions, behaviors, and character:

  1. Exemplify Dignity and Respectfulness: Listen effectively to members of your organization, be compassionate, be open to hearing opposite viewpoints, and treat your ‘followers’ in a way that honors their values and beliefs.
  2. Serve Others: Place your follower’s interests ahead of your own, and act in a way that is intended to create more success for members of your organization.
  3. Be Fair: Treat all your followers equally with no personal bias and without differential treatment.
  4. Build Community: Consider your own and your followers’ purpose, and make an effort to achieve the goals suitable to you both; be considerate of the interests of the overall organization and invest effort in achieving organization’s goals.
  5. Practice Honesty and Be Loyal: Demonstrate reliability and dependability that will, in turn, earn you the respect of your followers; communicate the facts and circumstances truly and completely without misrepresentation.

Self-awareness, gained through assessment and honest feedback on your behavior, is critical. Leadership is all about values, and it is impossible to be a leader if you lack the awareness and concern for your own character, strengths, and personal values.

YOUR COACHING CHALLENGE: To check yourself on a daily basis and gain greater self-awareness, keep a copy of this list of 5 Behaviors in front of you and ask yourself, “On a scale of 1 to 5 [with 5 being the highest and 1 being the lowest], how would I rate myself?”

For example: “On a scale of 1 to 5, how would I rate myself in listening effectively to members of my organization today, i.e., Did I listen to opposite viewpoints?”

Your self-rating scale is an easy way to track your development. The key is to notice as your ratings go up, what changes do you notice in your direct reports, stakeholders, peers, team members?

*Tilt, Inc: Special Virtual Seminar about Tilt 365 will be announced in near future to provide an overview and instructions to enroll in different packages.

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Unique Impact Coaching


Coaching is a confidential partnership between you, the Client, and your Coach to help you achieve your next level of success faster and with greater focus and clarity. Some of the benefits include . . .

  • Positions you as a more influential leader
  • Earn the respect and trust of other leaders across all functional areas
  • Other leaders easily recognize what's different, relevant and unique about you
  • Create loyal ‘brand advocates’ who endorse you
  • Helps you forge collaborative partnerships across the organization
  • You are sought out to lead high visibility, highly leveraged and credible projects

Gerrie Dresser is an ICF credentialed Professional Certified Coach (PCC) and practical, innovative executive l personal brand coach and thought leader. She delivers high impact individual and team coaching through the Unique Genius™ Coaching Model.

If you’re ready to step into a bigger game for your work / life, contact Gerrie for a complimentary Unique Genius strategic consultation at

For more information about Gerrie:

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