Success Matters: #41 November 2012
Mindset 401: MINDSET OF Companies that Leap from GOOD to GREAT . . .
And Sustain their GREATNESS

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Gerrie Dresser,
The Executive / Personal Brand Coach for High Achieving Leaders and Pivotal Leadership Teams . . .

Coaching you to articulate your unique value, stand out IN a crowd, and create sustainable career success!

Conversations and strategies about how to stand out IN a crowd and create sustainable success while making a difference through high impact contributions.

A Message from Gerrie


In just one week, we’ll be celebrating Thanksgiving and the start of the holiday season, the time of year when the holiday spirit starts to show up . . .

  • People express more cheer towards others
  • You start to reflect on the past year and look forward to the new year
  • You take time to contemplate on what you’re thankful for

2012 has been a year with many historic events – some that remind us of the realities of human nature and unpredictable weather while others serve to uplift our spirits with gratitude and optimism for the future.

  • What will you express thanks for next week?

One of the many things that I’m thankful for is the opportunity to be of service to you over the past 11.5 years since I launched the business on 05/01/01.

One of the most influential programs is the
Unique Genius™ Coaching Program that has helped many clients experience impressive outcomes that brought more meaning to their life, accompanied by a significant positive bump in their finances.

However, I’ve realized that your unique genius is just the start of the bigger contribution that you’re making in the world. The real value is when each client / each leader applies their unique genius to make a bigger impact in the world, engaging with their teams and organizations to be more innovative through an integrated team effort.

So, our brand will be changing from
UniqueGenius™ to UniqueImpact™ with an anticipated launch in 1Q13.

  • In the next few months, I am revamping the website to reflect the products, programs, and services that have been most influential in elevating the game that you play in the world.
  • Our newsletter will change from Success Matters to Impact Matters. In other words, the key differentiator to making a difference in the world is taking ACTION in the work that you do for greater impact.

This change is the result of my own ‘mindset’ work over the past 6 months, and responding to what I’ve heard from you and other leaders who I’ve met during my speaking events.

  • If you’ve been thinking about a goal for a while and you haven’t moved the dial, I encourage you to take time for your own ‘mindset’ work over the holiday season … it’s perfect timing before the New Year!

This month’s Feature Article wraps up the series on Mindset with a focus on mindset and companies or organizations!
If you’ve missed the previous Feature Articles on mindset, visit my website to access the Archives for the July, August, and October editions.

Wish you and your family a happy and healthy Thanksgiving holiday.


Gerrie Dresser
Executive l Personal Brand Coach
Who helps high achieving leaders

stand out IN a crowd . . . DIFFERENTIATE YOURSELF!

Features:  What's Included ...

Speaking Events

We are booking speaking engagements for 2013 in the next few months, and I’m looking forward to meeting with many of the professional organizations where I’ve spoken before, including Greater Philadelphia Senior Executive Group and Healthcare Businesswomen’s Association.

Because of the increased need for interdependence and more collaborative / cooperative relationships in the business world across corporations and functional areas,
teamwork is being recognized as a requirement for high impact performance at all levels.

So, in addition to speaking on topics related to
leadership and personal branding, I’ve developed signature presentations and half day workshops on two important topics:

  • Art & Science of High Performance Teams

  • Business Impact of Engagement and Disengagement


“It’s a NEW YEAR . . . Make 2013 Your Best Year Ever”: Special Virtual Seminar to Launch the New Year!

Once you define what you
WANT in 8 key life areas, you activate a strategy to achieve your highest priority goals in 2013!


Target Dates:

  • January 15: 12:00 Noon – 1:00PM [NEW Mindset Module!]

  • January 22: 12:00 Noon – 1:00PM

  • January 29: 12:00 Noon – 1:00PM

To learn more about Gerrie’s speaking and make a referral to your organization, click on link:

Phone: 610-429-0359

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Special Focus: Mentoring

Do you ever wonder if you have time for mentoring? You may be thinking, “Yes, it would benefit many people, but I just don’t see how I can squeeze it into my schedule.

Read the article, “5 Tips to Being an Efficient Mentor (Yes, You
Do Have Time!)”
Citibank’s Women & Co. Online Newsletter, 11/05/2012

  • Authored by Laura Vanderkam, nationally recognized writer, journalist and author
  • Interview Content provided by Gerrie Dresser, PCC - Executive Coach

Feature Article:
"Mindset 401: “What MINDSET makes companies leap from GOOD to GREAT . . . and sustain their GREATNESS?"

Do you remember the 5-year landmark study by Jim Collins and his research team that was the foundation for the book, From Good to Great?

  • The study team selected 11 major corporations whose stock returns skyrocketed relative to other companies in their industry and sustained this edge for 15 years!

We all know company leaders who would relish being able to achieve these outcomes, especially in this changing economy. However, many leaders haven’t opened their eyes yet to the need for leaders to change by adopting a growth-mindset and align with the economic changes.

The Good to Great Companies were ahead of their time because their leaders, particularly the executive team, had already adopted a growth mindset.

Do you remember characteristics of the leaders who transformed their companies from GOOD to GREAT? A few of these characteristics include . . .

  • Self-effacing people
  • Belief in human development
  • Constant focus on improvement
  • Constantly ask and confront the most challenging questions
  • Thoughtfully reflect on and integrate the brutal answers
  • Look failure in the eye while holding a belief in their ability to succeed in the end
  • Face their mistakes directly, apply the feedback, and alter their strategies accordingly

There are specific practices that these leaders don’t practice:

  • Don’t claim credit for others’ contributions
  • Don’t try to prove that they’re ‘in charge’
  • Don’t undermine others to feel powerful

Comparison of Leaders with Fixed Mindset & Growth Mindset:
(Reference: Mindset: The NEW Psychology of Success, Chapter 5 – Mindset and Leadership, pages 108 - 138. Author, Carol S. Dweck, Ph.D. Publisher, Random House, 2006)

Most of you remember these names, all who represent a
fixed mindset: Lee Iacocca of Ford & Chrysler; Albert Dunlap of Scott Paper; and Kenneth Lay and Jeffrey Skilling of Enron.

Their primary downfall was when they were faced with critical decision points. Rather than opting for what would serve the longer-term corporate goals, they made decisions that would make them feel and look good. Each felt a sense of personal empowerment and entitlement.

In contrast, leaders who represent a
growth mindset include: Jack Welch of General Electric; Lou Gerstner of IBM; and Anne Mulcahy of Xerox.

These leaders are known for transforming their companies by establishing a culture of growth and teamwork and instituting a belief in human potential and development for themselves, their employees, and their companies. Although Jack Welch has a bigger than life persona and ego, he held them in check. Their belief was basically that people can substantially improve their basic skills, and they introduced the systems for their people to grow.

Self-Assessment Snapshot:

  • Do you see some of the fixed-mindset or growth-mindset characteristics in yourself?
  • Do you sometimes limit your employees in their development for fear that they might make a mistake that would reflect on you or encourage thoughtful risk-taking?
  • Does your company culture foster a belief that everyone has the skill set they have now with little room for them to grow or a belief that people have the capacity to change and grow and encourage employees to develop their human potential?

Here are a few practices that you can adopt today to help you develop a more growth-oriented mindset:

  • Be less defensive about your mistakes, profit from feedback you receive, and be more transparent with your people.
  • Implement new ways for your people to develop on the job, i.e, workshops, coaching, mentoring.
  • If you head up an organization or company, dedicate time for self-examination and introduce teamwork* as a new way of doing business.

*An excellent book on team performance is Great Business Teams, Cracking the Code for Standout Performance. Author, Howard M. Guttman. Publisher, John Wiley & Sons, Inc, 2008

Your Coaching Challenge: This is designed to help you foster a growth mindset through a few easy questions to ask yourself each day, reminding you to look for opportunities to help others grow, as well.

  • What opportunities are there for learning and growth today … for me, for my people, for my organization?
  • Since a plan is essential to realize the benefits of a growth mindset, when, where and who will execute on your plan?
  • Obstacles are sure to show up, and with a growth mindset, you formulate a new plan. When, where and who will execute on your NEW plan?
  • To make sure that your growth mindset sticks, ask yourself, “What do I need to do to maintain and perpetuate my growth?

“Most people never run far enough on the first wind to find out they’ve
got a second. GIVE YOUR DREAMS ALL YOU’VE GOT, and you’ll be
amazed at the energy that comes out of you.” William James


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Unique Genius Coaching


Coaching is a confidential partnership between you, the Client, and your Coach to help you achieve your next level of success faster and with greater focus and clarity. Some of the benefits include . . .

  • Positions you as a more influential leader
  • Earn the respect and trust of other leaders across all functional areas
  • Other leaders easily recognize what's different, relevant and unique about you
  • Create loyal ‘brand advocates’ who endorse you
  • Helps you forge collaborative partnerships across the organization
  • You are sought out to lead high visibility, highly leveraged and credible projects

Gerrie Dresser is an ICF credentialed Professional Certified Coach (PCC) and practical, innovative executive l personal brand coach and thought leader. She delivers high impact individual and team coaching through the Unique Genius™ Coaching Model.

If you’re ready to step into a bigger game for your work / life, contact Gerrie for a complimentary Unique Genius strategic consultation at

For more information about Gerrie:

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