Success Matters: #33 December 2011
"Uplevel Your Game in 2012"

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Gerrie Dresser,
The Executive / Personal Brand Coach for High Achieving Leaders and Pivotal Leadership Teams . . .

Coaching you to articulate your unique value, stand out IN a crowd, and create sustainable career success!

Conversations and strategies about how to stand out IN a crowd and create sustainable success while making a difference through high impact contributions.

A Message from Gerrie


What do you envision for 2012 . . . a repeat of 2011 or something much better?

Even though this is the busiest time of year, it’s also the time of year when people are setting intentions for the New Year.

  • Are you ready to make 2012 your best year ever?

One of the intentions that I set for 2011 was to schedule a ‘speaking tour’ with diverse groups in order to expand my awareness about the challenges and trends that you are all experiencing.

It was one of my best New Year intentions ever! I was scheduled to speak at least once a month at women’s leadership events, regional conferences, and industry specific meetings. I met many interesting leaders, and already have a number of speaking events scheduled for 2012 ‘by invitation’!

I also set an intention to gather data about trends for 2012 to ensure that I’m on point with the changing business environment. Based on input from leaders that I met on my speaking tour, your input, my client experiences, and other data driven research, I’ve identified 5 trends for 2012.

These top 5 trends, related to leadership and career strategies, pertain to companies in all industries and leaders at all levels, from the C-level down.

The Top 5 Trends for 2012:

  1. Leaders’ intensified interest in identifying their life purpose and taking the time to integrate it into their career strategy.
  2. Companies, particularly HR departments, communicating to leaders and individual contributors the value of them having a clear understanding of their personal brand and being able to articulate their value to the company.
  3. Leaders adopting a more strategic perspective about their career strategy with an increased investment in a ‘career re-invention’.
  4. Companies expanded investment [i.e., freeing up funds!] in their people through leadership and professional development programs.
  5. Leaders embracing the concept of ‘You, Inc’ and operating ‘as if’ the company is their ‘client’ and they’re engaged by the ‘client’ to achieve a specific objective.

As much as it is the perfect time for you to embrace the trends for the New Year and uplevel your game, it’s also much more effective and has more ‘sticking power’ when you share the goal setting process with a group.

Which is one of the reasons that I’m offering the program,
‘Make It Your Best Year Ever!’ in January.

If you’re ready and committed to uplevel your life in 2012, join us in January for the program,
‘Make It Your Best Year Ever!’

You’ll be receiving a Playbook for the program, as well as a few bonus gifts, so stay tuned for more information the first week of January!

Wish you and your family a happy and healthy holiday season!


Gerrie Dresser
Executive l Personal Brand Coach
Who helps high achieving leaders

stand out IN a crowd . . . DIFFERENTIATE YOURSELF!

Features:  What's Included ...

Unique Genius Virtual Café

Did you miss our Café Conversations in November?
Simply Register for the Replay!

November 1, 2011:

Your Bonus: You’ll receive a download link for the Strategic Checklist designed for you to immediately apply the new concepts and strategies.

November 29, 2011:

Your Special Holiday Gift: $200 Gift Certificate for Highlands Ability Battery Package!
Includes Highlands Ability Battery, 2 hour Feedback Consultation;32 page Assessment Results Report
($500 VALUE for $300)

  • Expires Thurs, 12/22/11
  • Redeem by March 15, 2012

Contact Clare Sautter to schedule your Inventory and Feedback Consultation: • 610-304-5829 •

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Speaking Events!

To celebrate the message about ‘Unique Genius’, organizations and corporations are sponsoring speaking events to inspire and motivate their leaders! Watch for upcoming events in Success Matters.

Here’s a snapshot of speaking events and sponsors, focused on “Leverage Your Unique Genius and Credibility Factor”

  • December 9: Greater Philadelphia Senior Executive Group [GPSEG] (, Princeton Executive Breakfast, Princeton, NJ
    Dwayne Patterson, Chair; Bruce Doherty, Co-Chair
  • March 21 or 22, 2012: Wilmington Women in Business [WWB]
    ( Jennifer Bagley, President

To learn more about Gerrie’s speaking and make a referral to your organization, click on link:

Phone: 610-429-0359

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Feature Article:
"Uplevel Your Game in 2012"

"How Will 2012 be Different from 2011?"

2012 is projected to be a more positive year on many levels, and there are numerous references on the internet. Just google the query, ‘How will 2012 be different from 2011?'

Isn’t this the question that you can ask yourself at the end of each year?

It’s often challenging because your intentions and goals for the new year are based on what you DON’T want to experience. For example, you’ve had it with
X [lost keys three times a week, always feeling tired from not getting enough restful sleep, not exercising enough to jump start your energy, or feeling stuck in your job or role].

  • These are called AWAY FROM goals … I DON’T WANT to have to search for my keys every morning!
  • The most powerful goals are TOWARD GOALS, and these are the goals that propel you forward . . . I WANT to feel relaxed and prepared so that I leave for work on time each day feeling calm and centered.

So, the key is to take time to reflect on what you DO WANT in 2012! Create an image or experience ‘as if’ you have it already. I know … it might feel a bit ‘abstract or woo woo’, but it does work!

A quote from Harvey Mackay, author of The Mackay MBA of Selling in the Real World [page 72], puts this exercise into perspective, “Success is no surprise to visionary people. They know what they want, determine a plan to achieve it and expect positive results.”

Are you ready to make a major shift in your life in 2012?

From my observation and research, leaders are at a much different place now than they were in 2010 and early 2011. People had more constricted energy around their jobs. They were fearful of losing their jobs, and their main focus was on navigating the political landscape in corporate America.

In just the past six months, there has been an increase in leaders looking one to five years ahead to map out a career strategy that aligns with their life purpose and often includes a business startup or career reinvention.

This shift aligns with the concept of ‘You, Inc.’ that Daniel Pink wrote about in his book, Free Agent Nation and in Tom Peter’s article in FAST Magazine, ‘The Brand Called You’.

It’s an exciting time and a time that calls for a strong belief in yourself.

Sir Edmund Hillary, the New Zealander, mountain climber, Antarctic Explorer and first person to climb and reach the summit of Mount Everest, points to the importance of having an inner strength: “It is not the mountain we conquer, but ourselves.”

This inner strengths starts with knowing what you are good at, your core competency, that sets you apart. It’s refining this day after day, so you naturally leverage your ‘personal brand value’ with authenticity and integrity.

Your Coaching Challenge for the New Year: Take time to reflect on what you DO WANT in 2012!

  1. Set your intention for 2012 on being YOU and being the best at what you do.
  2. Ask yourself, “What is my Mount Everest for 2012?”
  • As you review your list, compare it with criteria that would actually increase your life vitality, e.g., would it make you feel energized, connected, successful, peaceful?
  • Once you get a clear picture and feeling ‘as if’ you’ve reached the summit, it’s time to create a more tangible plan to achieve what you envisioned!
  1. Make the commitment to do what it takes to climb your Mount Everest [make sure to let me know when you reach the summit!].

This is when people start to create the reasons why it WON’T happen, how it’s too hard, that there isn’t enough time [or space or resources . . .].

So, the next question to ask yourself is, “Am I willing to make the commitment?”

“It’s like the woman who said to a world-class musician, “I’d give anything to be able to play like you.” And the musician said, “I don’t think you would, because not many people are willing to make the commitment.” (The Mackay MBA of Selling in the Real World, page 58)

In order to anchor your commitment to your Mount Everest in 2012, I invite you to kick off the NEW YEAR with me for the two part virtual seminar,
“Make 2012 Your Best Year Ever”, on January 17 and 24!

Watch for your personal invitation the first week of January!

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Unique Genius Coaching


Coaching is a confidential partnership between you, the Client, and your Coach to help you achieve your next level of success faster and with greater focus and clarity. Some of the benefits include . . .

  • Positions you as a more influential leader
  • Earn the respect and trust of other leaders across all functional areas
  • Other leaders easily recognize what's different, relevant and unique about you
  • Create loyal ‘brand advocates’ who endorse you
  • Helps you forge collaborative partnerships across the organization
  • You are sought out to lead high visibility, highly leveraged and credible projects

Gerrie Dresser is an ICF credentialed Professional Certified Coach (PCC) and practical, innovative executive l personal brand coach and thought leader. She delivers high impact individual and team coaching through the Unique Genius™ Coaching Model.

If you’re ready to step into a bigger game for your work / life, contact Gerrie for a complimentary Unique Genius strategic consultation at  ($187 Value)

For more information about Gerrie:

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