Success Matters: #21 March 2010
Have you embraced the NEW American Dream?

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Gerrie Dresser,
The Leadership Strategist / Executive Coach for Mid-Career Leaders and Leadership Teams . . .

Coaching you to articulate your unique value, stand out IN a crowd, and create sustainable career success!

Conversations and strategies about how to stand out IN a crowd and create sustainable success while making a difference through high impact contributions.

A Message from Gerrie


If you haven’t heard of Seth Godin, he’s a thought leader and author who is recognized for his expansive thinking about topics that need our attention. But, have you heard his description of the NEW American Dream?  It’s fascinating and outlined in his new, ground breaking book, Linchpin.

In Linchpin, Seth maps the history and work styles required from the farming era to the industrial age through to the current knowledge based environment that has impacted the American Dream. 

To me, the continuous changes in our business environment now make more sense.  Although it concerns me because of the impact on so many people, Seth provides a message of hope and inspiration with practical strategies to stand out IN the NEW American Dream scenario. 

Now that I’ve piqued your curiosity, below is a comparison snapshot of the OLD and NEW American Dream, but Seth’s explanation in Linchpin provides the broader context … I encourage you to check it out!

OLD American Dream
NEW American Dream
Keep your head down
Be remarkable
Follow instructions
Be generous
Show up on time
Create art
Work hard
Make judgment calls
Suck it up
Connect people and ideas
  • Have your dreams changed over the past 3-5 years?  More and more people are letting go of their preconceived vision of career success, i.e., taking the next step up the corporate ladder.  Instead, they are considering re-invention options and industry changes while taking more risks in unknown career directions. 

According to Maria Gamb, our Virtual Café Expert on May 11, we are at a “time to ADVANCE and move FORWARD.  We've just gone through a period of reflection [my two cents . . . some also refer to it as a recession].  It is part of the seasonal cycle of change and transformation called "The Reveal".  The period of time when we have all been asked to review what worked, what didn't work, and how we may have compromised ourselves over the past decade.  This is on both a personal and professional level.

  • Do you know what is most important to you on which to ADVANCE and move FORWARD? 

Some leaders are declining what appear to be prestigious opportunities so they can experience their children’s growing years rather than accepting a global position with extensive travel.  Still other leaders are letting go of ‘having to do it all’ and rearranging their lifestyle to include activities, such as Zumba dancing for fun and exercise. 

Are you ready to ADVANCE and move FORWARD with more ease?  Read our Feature Article below for strategies to embrace the NEW American Dream!
Enjoy a uniquely perfect day.


P.S. – Watch for the Announcement, being broadcast next week, about our April 13 Virtual Café Event with Nancy Phelan, Executive Director, Pfizer.

Features:  What's Included ...

Unique Genius Virtual Café: Upcoming Events

Our Unique Genius Virtual Café Event is scheduled on the second Tuesday of each month from 12:00Noon – 12:55pm to help you create sustainable success and stand out IN a crowd for your unique, credible expertise.

I’m having a lot of fun being a ‘matchmaker’ … connecting topics that YOU want to hear with Guest Experts who are listed below.  Let me know what topics YOU want to hear about!

  • April 13, 2010: Guest Expert – Nancy Phelan, Executive Director, Customer and Market Engagement, Pfizer; 2010 Advisory Board, e-Pharma Summit, February 2011, NYC

Topic:  What’s Google Saying About YOU?  3 Secrets to Navigating Your Career during Corporate Change

Nancy was named one of the top 45 leaders under 45 by PharmaExec Magazine, and has navigated many corporate changes, including her most recent experience in the acquisition of Wyeth by Pfizer.  Nancy is very intentional about her brand and career leadership, and will share strategies to embrace transitions.

  • May 11, 2010:  Guest Expert – Maria Gamb, former Fortune 500 executive trailblazer, Founder of "The Change Agent™ Academy", Host of "The Change Agent™ Radio Show”, author of "The Healing of Corporate America: Leadership for a New Beginning" due to be released in 2010

Topic:  ‘The Healing of Corporate America’ (Maria’s soon to be released book), Maria’s ground breaking work as founder of NMS Communications ("No More Stress") in 2007, and her work helping other successful corporate managers and entrepreneurs reclaim their ability to lead, while also introducing and celebrating a new model of leadership.

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Speaking Events!

To celebrate the message about ‘Unique Genius’, organizations and corporations are sponsoring speaking events about the ‘5 Secrets for Sustainable Success'! Watch for upcoming events in Success Matters.

  • May 14:  “5 Secrets to Successful Career Re-invention”
    Focus:     My Story of Career Re-invention
    Sponsor: Drexel University's LeBow College of Business, Drexel Women in Business, 6th  Annual May Tea
    Location: Acorn Club, Third Floor Living Room, 1519 Locust Street, Philadelphia, PA
    Contact: Cassandra Brown, 215-895-6294

  • May 26:  “Stand out IN a Crowd with Your Unique Brand Promise of Value”
    Focus:   Recognize or strengthen your personal brand and unique promise of
                  value . . . after all, it’s easier to sell YOU when YOU believe in your value! 
    Sponsor: Healthcare Businesswomen’s Association, Greater Philadelphia Chapter, Women in Transition Affinity Group
    Location: Villanova University, Villanova PA
    Contact: Click on, Events, Greater Philadelphia Chapter, May 26

To learn more about Gerrie’s speaking and make a referral to your organization, click on link:

Phone:  610-429-0359

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Feature Article:
“Have you embraced the NEW American Dream?”

With the continuous changes in corporate America, leaders are conflicted about whether to stay with their current company or seek other opportunities.  If you’re in the midst of an acquisition or merger right now or have experienced one in the past, I’m sure that you’ve heard similar stories from your colleagues.

Although leaders know that they need to ‘get known’, the question is ‘by whom’?  All the players are changing, so the executive who gave you clues about wanting to hire you into his organization may have moved on.  So, it often feels like you’re proving yourself all over. 

There are some clues that Seth shared with us to embrace the NEW American Dream to help you ‘get known’ that you are already doing!  So, you’re much closer to being ready to ADVANCE and move FORWARD than you may have thought!

#1.  Be Remarkable. Do you hold back on Being Remarkable in your career because you’re uncertain about your position?   You can also be remarkable by being generous, demonstrating creativity, and a quality that you’ll hear more about on April 13  . . . nurturing your relationships.

#2.  Be Generous!  I’ve observed leaders who have stepped up to take on an additional initiative, as long as it didn’t significantly impact what ‘was most important’ to him.  The key is to not tie YOUR agenda to your generous act. Tie it to the best interest of the company.

#3.  The next component of the NEW American Dream is Create Art.  Do you know your inner artist?  If you’re an executive, it may surprise you, but you definitely have an inner artist.  You’ve created a vision for product launches, developed a powerful leadership team, and crafted inspiring messages about critical business issues.   When I recently complimented a leader about her creativity, she was surprised because she didn’t connect ‘creativity’ with her organizational talents in launching a major program.

If you don’t feel connected with your inner artist, ask a few of your trusted advisors for their feedback on your inner artist.  It’s in there!

#4 - #5 - Now, this is where your strengths really shine … you Make Judgment Calls and Connect People And Ideas!

As a leader, you think on your feet, operate strategically, and take initiative to achieve business outcomes with only high level directives, i.e., you Make Judgment Calls.  You take calculated risks and redirect projects when the unexpected takes you off course. 

Being known as an Influencer, someone who makes things happen, boils down to ‘how’ you Connect People And Ideas.  Those who really enjoy connecting other people and generating ideas have a high ‘know-like-trust’ rating! 

Many people know them, they are easy to approach so there is a high like factor, and they say what they mean and mean what they say.  Their consistency and authenticity result in a high trust factor. 

Again, it’s back to what Maria Gamb wrote about in her journal entry for today, are you ready to ADVANCE and move FORWARD?

Your Coaching Challenge this month . . . How ready are you to ADVANCE and move FORWARD?

     How would you rate yourself on the characteristics below?
  1 = Rarely            2 = Sometimes            3 = Frequently

1. If there is a change in my company / organization, I am prepared for the impacts and am well connected both internally and externally.  Opportunities typically find me. 

Your Personal Rating:              

2. I mapped out a professional development plan that plays to my strengths and provides some ‘stretch’ so that I am continually becoming more ‘expert’ in my chosen career path. 

Your Personal Rating:              

3. I’ve identified what’s most important to me, and am already noticing internal shifts that need to occur to continually align my career with what’s most important to me.   

Your Personal Rating:              

Tune into future editions of Success Matters and identify what you can do to discover more secrets to sustainable success!

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Gerrie Recommends

Linchpin:  Are You Indispensable?  Author, Seth Godin. Publisher: Penguin Group, 2010.
“In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is different. It's about you - your choices, your future, and your potential to make a huge difference in whatever field you choose.” 
According to Seth, "The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about."                                         (B&N Synopsis)

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