Are you tired of the “R” word? Open by Dec 25 to Discover 3 Steps to Refocus. - #11 December 2008
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Success Associates

Gerrie Dresser, Career Strategist / Executive Coach for Mid-Career Leaders to create more focus, vitality, and passion in their work.

Leverage your ‘unique genius’™ for sustainable career success!

Success Associates provides proven success strategies to help you discover your unique genius and distinctive career brand to leverage for an economically viable and sustainable career.

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A Message from Gerrie


During this busy holiday season, have you been even more aware of the continual news about the economy, the “R” word, and the new direction of our country? In case you haven’t guessed, “R” stands for the recession.

All of this news can drain our energy, just when we want to be spreading holiday cheer! Have you heard the saying, what you focus on expands?

So, let’s shift our attention to being kinder to our neighbor, looking forward with optimism about our future, and noticing the positive changes that are happening all around us! Expand more of that.

Start with applauding the business leaders who focus on growing a profitable company, as well as securing existing jobs when they face so many obstacles in their path.

Some of you have your sustainable Career Plan B in play. YEAH!!! You know your value to the company, and how you uniquely contribute. You are well connected, and the people who you WANT to know you, know YOU and what you do WELL. In fact, you have been building reciprocal relationships with them over time. Many congrats go to you, as well!

There are so many challenges in our dynamic business environment that it is even more critical today to stand out in a way that positions you as the credible ‘expert’.

If you haven’t mapped out a sustainable Career Plan B, what holds you back?

  • Is it lack of clarity about how you stand out as a credible expert?
  • Is it disbelief that it’s even possible to do what you enjoy doing, do well, and excel at doing in this dynamic economy?

Try this scenario on for size . . You have been working for the same company for 10+ years, haven’t had to formally interview for many years, and have built strong networks within the company. In addition, when asked, “How do you uniquely contribute to the company’s success?” or “What problem are you expert at solving for the company?”, you have difficulty with articulating your unique value.

So, you feel STUCK! For those of you who know me well, I am passionate about helping you Get UNSTUCK . . .

It starts with awareness of the ‘how to’ Get UNSTUCK!

Your first step is to reflect on your many successes over the past year, embrace the lessons from what didn’t go well, and begin to map out the new year with more wisdom from the previous year.

Sounds simple, doesn’t it?!

Well it is simple AND it also takes courage and awareness. I have experienced, first hand, my client’s frustration with trying to Get UNSTUCK ... to articulate their value and how they stand out as a credible expert.

However, when we worked through a series of core assessments and a proven 3-step process, they could ‘see’ themselves as the credible expert that they are, realized the tremendous value that they bring to the organization AND learned to articulate it, their ‘light bulb moments’, it was like fireworks on the 4th of July!

“WOW”, I thought. If I could package this process, the ‘Unique Genius™ Coaching Model’, so that you could take ACTION immediately, it would be a high value way to spread holiday cheer! and help you to Get UNSTUCK!

So, I did just that! I am really excited about my Special Holiday Gift for you. I intended to launch this special gift after the new year, but I decided to share it with you just in time for you to set your new year intentions.

‘Open your gift’ by reading further!

Make sure to spread some of your own holiday cheer! to your neighbors, co-workers, colleagues, family, and friends!

Enjoy a uniquely perfect holiday season, %$firstname$%.


P.S. – What is your focus for 2009, %$firstname$%? Your Special Holiday Gift is a perfect way to learn the secrets to focus on sustainable success in the New Year!


Speaking News/Special Events

Gerrie launched her first INSTANT 2-part downloadable audio in mp3 format and Special Report!

  • “Discover Your Unique Genius. Stand Out. Be Heard. The Inside-Out Approach to Sustainable Career Success”

You asked and we responded! The ‘Unique Genius’ Coaching Model in group coaching format will be offered in early 2009! Watch for more details. To get a preview of this model, check out the special holiday gift below!

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Your Special Holiday Gift

Discover Your Unique Genius.

Stand Out. Be Heard.

The Inside Out Approach to Sustainable Career Success.

Your Special Holiday Gift is designed to stimulate creative thinking about your own career so that you can shift your perspective to a more positive and optimistic new year . . . with a special holiday discount of almost 50% off January 2009 price!

  • INSTANT 2-part, downloadable audio, mp3 file with Special Report, including all the key points from the audio. (65 minutes, mp3; 20 page, Special Report)
  • Coaching Strategy Exercises to reinforce your learning.
  • Resource Reference list to expand your knowledge.

It provides a wealth of knowledge and strategies, at the click of a button, so that you can take action IMMEDIATELY to Stand Out. Be Heard as a credible and authentic expert!

Contains 3 Strategy Exercises, an Overview of the 3-step ‘Unique Genius Coaching Model’, and much more!

When will you experience results after listening to the audio?

  • Immediately, if you complete the 3 Strategy Exercises in the audio.

What’s included?

  • In Part 1, you will learn the foundation for the Unique Genius Coaching Model
    • How the coaching model transformed a mid-career leader’s success
    • Career lessons that are the foundation for the coaching model
    • About the critical value of personal branding to your sustained career success from 4 experts and the key lessons from their work.

  • In Part 2, you will learn about the 3-steps of the Unique Genius Coaching Model in more depth.

    • Step 1, Be Distinctive. Differentiate. Teaches you the secret to identifying the emotional response that you evoke in others.

      Is it holding you back from your next promotion or leveraging your success?

      Learn about the process of integrating the puzzle pieces of your unique genius, identifying your signature strengths, mapping your work to your interest style, and reframing your beliefs and life goals around your career anchors.

      Identify the 3Cs of personal branding so that you have the tools to create a memorable and sustainable personal brand, based on your unique genius!

    • Step 2, Add Value. Contribute. Uncovers the power of your Credibility Factors or Proof Points of your Unique Genius to transform a resume that focuses on your responsibilities to a resume in which you stand out as a credible expert.

      Learn the difference between an accomplishment and contribution statement on your brand-driven resume so that you aren’t ‘one of the crowd’ . . . you stand out as distinctive and differentiate yourself.

    • Step 3, Stand Out. Be Heard. Focuses on the ongoing process of earning the respect, trust and confidence of others, including 8 strategies to sustain your career success and factors that influence a first impression in the very first 60 seconds.

      Stand out and be heard so that you are known by those WHO you want to know YOU and what you do WELL.

Why should you listen?

Here are just a few of the new ‘rules of the road’ for a sustainable career! Which ones resonate for you?

  • Do you often downplay your strengths?
  • Are you sometimes overwhelmed with the complexity of the changing ‘rules of the road’ when it comes to sustainable career success?
  • Are you aware that social networking has entered as the new distribution channel for personal marketing?

Did you know that . . .

  • Employability has become more valuable than being employed?
  • WHO knows YOU and what you do WELL has replaced “Who YOU know” as a key to your career advancement?

There are many experts in the personal branding field who focus on the external aspects of personal branding, not on the core / foundation for a personal brand - YOU.

The challenge is to map WHO you are . . . your unique talents, values, strengths with the components of a personal brand that reflect WHAT you do best.

Many of my clients struggled with identifying how to fit their unique talents into the personal brand components, and needed a more objective way to draw out their inner genius.

I saw the need for an ‘inside-out’ approach to building a distinctive career brand, a process that would help you to realign your work to more consistently leverage your unique talents NOW! As you may have experienced, a job change isn’t always the practical solution nor the best choice for many people.

The 3-step process of the Unique Genius Coaching Model provides the structure that will accelerate and sustain your success through a duplicatable process, so that you can repeat it every few years!

Order Now!

My 100% Risk-Free Guarantee

My personal objective is to teach you the secrets to sustainable success for maximum results. AND I am passionate about making a difference in your life and helping you to Get UNSTUCK!

If, for whatever reason, you don’t feel that your audio and Special Report have paid for themselves, then contact me for a refund. I provide a risk-free, 30-day money back guarantee.

Remember, this is for a Limited Time Only!

(almost 50% off 1/1/09 price)!

$47 price is being significantly reduced to
$24.97 until 12/31/08!
It goes up to $47 on 1/1/09!

You get the INSTANT 2-part downloadable audio, mp3 file and
Special Report for just $24.97.


I definitely want the INSTANT 2-part downloadable mp3 audio, “Discover Your Unique Genius. Stand Out. Be Heard. The Inside-Out Approach to Sustainable Career Success” and “Special Report” for $24.97 NOW so I can learn the secrets to articulate my value and stand out as a credible and authentic expert.

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‘Unique Genius’™ Coaching

Coaching is a confidential partnership between you, the Client, and your Coach to help you achieve your next level of success faster and with greater focus and clarity.

Do you want to discover your ‘unique genius’™, define what you stand for, and embrace more meaning and fulfillment through an economically viable career?

If you are serious about creating a sustainable Career Plan B, stepping into an inspired vision and bigger game for your life, ‘unique genius’ coaching will provide the focus, accountability and ‘inside-out’ growth that is the foundation for personal change to happen and stick.

Contact Gerrie for your 30 minute exploratory consultation at

Gerrie Dresser is an ICF credentialed Professional Certified Coach (PCC) and practical, innovative career strategist and thought leader.

For more information about Gerrie, click on
Learn about client successes, click on 

Did You Know That Your Coaching Fee May Be Tax Deductible? Your tax consultant can provide you with further information about deductible expenses for continuing education undertaken to maintain and improve business and professional skills.

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