Success Matters: Do You Know the New ‘Rules of the Road’? Learn more in your Special Holiday Gift...
Special Extension...Opportunity Expires on 1/9! - #14 January 2009
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Success Associates

Gerrie Dresser, Career Strategist / Executive Coach for Mid-Career Leaders to create more focus, vitality, and passion in their work.

Leverage your ‘unique genius’™ for sustainable career success!

Success Associates provides proven success strategies to help you discover your unique genius and distinctive career brand to leverage for an economically viable and sustainable career.

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A Message from Gerrie


Well, it is officially 2009 … the start of a New Year!

Everywhere I went on New Year’s Day, people were upbeat and looking forward to a new year. Something is different, though, about this year’s hopefulness. It feels more like relief that 2008 is behind us, and now it’s time to move forward to a new and better year.

  • How does it feel to you? Is it the same energy that you experience every New Year or does it feel different this year? Just do a google search on ‘hope in 2009’ to discover more . . .

One of my intentions for 2009 is to spread the message about the new ‘rules of the road’ to promote awareness about what YOU can do to create sustainable career success!

I know that you’ve heard of the financial principle to have a cash reserve, a safety net, or your ‘rainy day’ fund!

Well, the same is true for a sustainable career. There are some basic principles . . . you need to be ‘known’ as a valued and credible contributor to your employer, have an established network (your social capital), and a strategic, actionable Career Plan B!

From your response to my Special Holiday Gift, many of you are curious about sustainable career success, AND are ready to take ACTION . . . to be even more intentional in the new year.

So, I decided to extend the 50% discount, my Special Holiday Gift
to Friday, January 9!

Many of you are just returning to your office on January 5, and may have missed this opportunity unless I extended it! This way, you have a few days to get acclimated to your work schedule and not miss the opportunity that expires on Friday, January 9!

Do you want a sneak peak about some of the new ‘rules of the road’ that I discuss in the Special Holiday Gift? Read the Feature Article below!

Have fun with standing out and being heard!

Enjoy a uniquely perfect start to the New Year, %$firstname$%.


P.S. – Remember, this opportunity expires on Friday, January 9!

P.P.S. – Drop me an email with your questions or thoughts! I love to learn how I can better serve you!


Feature Article:
Do You Know the New ‘Rules of the Road?’

From the Special Report . . .

Do You Know the New ‘Rules of the Road’?

Along with the new hopefulness about 2009, there are also new ‘rules of the road’ in our dynamic business environment!

In your Special Holiday Gift, you learn about these new rules and how to align your personal brand so that you stand out in a more powerful, authentic, and credible way.

For example, in your resume, the new rules are to lead with your contributions, present your ‘story’ in a more personal, conversational style that isn’t ‘corporate speak’, and include a few key phrases about your Signature Strengths and Career Anchors (learn about these two assessments in Part 2, mp3 audio).

Nancy’s situation (included in Part 1, mp3 audio) is the story of a real client who followed the new rules in her resume. Her story will sound familiar to many of you, especially if you have a worked for a company for over 7 years.

One of Nancy’s most noteworthy transformations was her ability to ‘brag with elegance, authenticity, and credibility!’ I’m not going to give away the WHOLE story . . . what I CAN tell you is that she . . .

  • Developed more ownership for her role as a credible ‘expert’.
  • Articulated her value to the company in a natural conversation style.
  • Outlined a win-win for her and the company.

Another example of the new ‘rules of the road’ is in networking. Social networking entered as new distribution channel for personal marketing, ‘employability’ is more valuable than ‘being employed’, and ‘WHO knows YOU’ and what you do WELL has replaced ‘Who YOU know’ as a key to your career advancement.

There are so many challenges in our dynamic business environment that it is even more critical today to stand out in a way that positions you as the credible ‘expert’.

So, as you get back to work after the holiday break, ask yourself . . .

• Is your personal brand and reputation built on intentional or accidental strategies?

Rate yourself on these 5 questions to assess your strategies.

1. Do you know what your strongest and most appealing personal qualities are that evoke a positive emotional response in others?

2. Does your resume sound like ‘corporate speak’ OR is it personal and conversational in style?

3. When you are asked the question, “What do you do?”, can you answer the question in a natural, compelling and conversational way that intrigues the other person’s curiosity about how you do it … they want to know more!

4. Do you have a clear vision of how you WANT to stand out?

5. Do you take consistent ACTION on your Career Plan B?

%$firstname$%, How did you do in your self-rating?

Embrace more intentional strategies in the New Year and build a powerful, authentic and credible personal brand by gifting yourself with my Special Holiday Gift

Remember, this opportunity expires on Friday, January 9!

Click below, Special Holiday Gift, to purchase OR

Click on the link below for a full description of the product package, “Discover Your Unique Genius. Stand Out. Be Heard. The Inside-Out Approach to Sustainable Career Success”.

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Your Special Holiday Gift

Discover Your Unique Genius.

Stand Out. Be Heard.

The Inside Out Approach to Sustainable Career Success.

Order Now!

My 100% Risk-Free Guarantee

My personal objective is to teach you the secrets to sustainable success for maximum results. AND I am passionate about making a difference in your life and helping you to Get UNSTUCK!

If, for whatever reason, you don’t feel that your audio and Special Report have paid for themselves, then contact me for a refund. I provide a risk-free, 30-day money back guarantee.

Remember, this is for a Limited Time Only!

(almost 50% off 1/1/09 1/9/09 price)!

$47 price is being significantly reduced to
$24.97 until 12/31/08 1/9/09!
It goes up to $47 on 1/1/09

You get the INSTANT 2-part downloadable audio, mp3 file and
Special Report for just $24.97.


I definitely want the INSTANT 2-part downloadable mp3 audio, “Discover Your Unique Genius. Stand Out. Be Heard. The Inside-Out Approach to Sustainable Career Success” and “Special Report” for $24.97 NOW so I can learn the secrets to articulate my value and stand out as a credible and authentic expert.

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‘Unique Genius’™ Coaching

Coaching is a confidential partnership between you, the Client, and your Coach to help you achieve your next level of success faster and with greater focus and clarity.

Do you want to discover your ‘unique genius’™, define what you stand for, and embrace more meaning and fulfillment through an economically viable career?

If you are serious about creating a sustainable Career Plan B, stepping into an inspired vision and bigger game for your life, ‘unique genius’ coaching will provide the focus, accountability and ‘inside-out’ growth that is the foundation for personal change to happen and stick.

Contact Gerrie for your 30 minute exploratory consultation at

Gerrie Dresser is an ICF credentialed Professional Certified Coach (PCC) and practical, innovative career strategist and thought leader.

For more information about Gerrie, click on
Learn about client successes, click on 

Did You Know That Your Coaching Fee May Be Tax Deductible? Your tax consultant can provide you with further information about deductible expenses for continuing education undertaken to maintain and improve business and professional skills.

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