Gerrie Dresser, PCC
The Executive / Personal Brand Coach for
Courageous Leaders and Innovative Companies
to . . .
Maximize their distinctive value and deliver
strategic impact through an engaged team
Courageous Leader . . .
Embrace Your Value. Lead from the Front.”
A Personal Note from Gerrie
Can you imagine writing a public note of
apology to your customers, key stakeholders or any other group that is
highly significant to your company?
That’s exactly what the CEO of
Netflix, Reed Hastings, did in 2011.
- What do you think . . . was
it a good move for the business or a positive brand message about his
Transparency, authenticity, and
courage are words that are often referenced when speaking about
influential leaders. But one leader recently highlighted the value of a
learning culture that encouraged risk taking through ‘little’ mistakes,
i.e., those that wouldn’t take the company down!
Unfortunately for Hastings, his poor
decision-making that led to Netflix introducing a dual account strategy for
customers (DVD-by-mail service and online video-streaming service), resulted
in a significant increase in customer’s subscription fee and loss of
consumer confidence in the company.
It was a BIG mistake which he backtracked
on by cancelling the dual account strategy and sending a public apology to
There are other companies and CEOs that
launched product changes that also misread the customer’s intentions and
In our ever accelerating business
environment, it’s becoming more and more critical to embrace a balanced
decision-making process. This process considers what is best for
the company and avoids unintended consequences that often result from
‘shooting from the hip’ or getting stuck in ‘analysis paralysis’.
There are a few steps you can take that
will elevate your decision process and executive
persona. Read our Featured Article, “3 Simple Steps to
Avoid Unintended Consequences” and take the Coaching
Celebrate Your Distinctive Impact in the
Executive l Personal Brand Coach
Who helps courageous leaders
Accelerate GROWTH through
Features: What's Included ...
From small, intimate groups to major corporate events, our high content –
high energy - high value events - are custom
designed to inspire, engage and motivate your organization, so that change
happens and sticks. Each participant is motivated to face challenges head on and
step up to more courageous leadership!
|Healthcare Businesswomen’s Association (www.HBAnet.org),
Greater Philadelphia Chapter
||Shire Pharmaceutical, Chesterbrook, PA
||Thursday, September 18, 2014: 5:30pm – 8:30pm
|Jeff Conklin: Senior Vice President,
Worldwide Commercial Operations, Bristol-Myers Squibb
Marianne Jackson: Senior Vice President, Global Commercial
Operations, Shire Pharmaceuticals
Abigail Jenkins: Head of Market Access / Executive Director,
Relypsa; Immediate Past President, HBA Mid-Atlantic Chapter
David Nicoli: President, The Nicoli Consulting Group, LLC and
former VP of Corporate Affairs at AstraZeneca Pharmaceuticals
CEO of Unique Impact, is a nationally-acclaimed speaker, known for her dynamic
delivery of high content, high energy, and high value presentations laced with
real world examples and “how to” strategies for immediately actionable outcomes.
To learn more
about Gerrie’s speaking and make a referral to your organization, click on
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“3 Simple Steps to Avoid Unintended Consequences”
- Have you experienced challenges with the
increased complexity in technology, regulatory requirements, and
- Is there a growing uncertainty and
unpredictability in your organization?
You, as a decision maker, are charged with
critical decisions with often incomplete information, conflicting
opinions, and naysayers.
Many leaders that I work with need a ‘safe zone’ to process new ideas,
test out their assumptions, and create multiple options for a decision,
aligning short term thinking with longer range outcomes for a broader
As a result, they move beyond their natural tendency to get locked into
a ‘go/no go’ decision and decide too quickly or delay decision making
because of incomplete information.
- Which is your natural style . . . do you
tend to ‘shoot from the hip’ or get into ‘extensive analysis’ that
can result in missed opportunities?
A disciplined, strategic decision process
requires courage to make the tough decisions, reached through a
disciplined, balanced process that includes:
- Rigor and speed
- Alternative trade-offs
- Short and long range goals
- What can YOU do as either a leader
of projects, strategy or people to ensure the right decision the
Paul J. H. Schoemaker, Ph.D., an expert in the
fields of strategic management and decision making, “conducted a survey
of over 15,000 managers and the ability to DECIDE ranked lowest among
six distinct skills crucial to strategic thinking”. Why? Because most
leaders are evaluated on results, not on their decision process.
Based on Schoemaker’s work, I’ve outlined 3 simple steps that will
improve your decision outcomes and avoid the mistakes of Netflix CEO!
- Carefully frame and then reframe your
decisions. What needs to be decided now? Will the decision
advance the overall goals or is it a quick fix with minimal long
range value? Are the customer’s needs and wants considered?
- Maintain a balance with speed, rigor,
quality and agility. Behavior and patterns are difficult to
change, so a team with diverse styles that can collaborate
effectively will help facilitate the decision outcome with balance
built into the team dynamics.
- Be flexible. If your focus is
typically on the big picture and you’re tied to the outcome, step
back and break the decision into small steps and partner with
someone who has a more flexible style.
Your Coaching Challenge:
In the month ahead, invest time to elevate your strategic decision
- Ask your team and others who need to be directly
involved with the decision, ‘What other options do we have?’
- Break big decisions into smaller components;
evaluate these for potential unintended consequences.
- Incorporate short-term and long-range outcome
- Communicate where you are in the decision
process … are you looking for more divergent ideas and debate or are
you ready to reach a decision?
- Consider alternatives … test the idea through a
pilot program, stage the implementation or change timing.
- Get in touch and update me on your process
and results. I look forward to hearing from you!
Reference: Strategic Leadership:
The Essential Skills
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Unique Impact™ Coaching
Coaching is a confidential partnership between you, the
Client, and your Coach to help you achieve your next level of success faster
and with greater focus and clarity. Some of the benefits include . . .
- Positions you as a more influential leader
- Earn the respect and trust of other leaders across
all functional areas
- Other leaders easily recognize what's different,
relevant and unique about you
- Create loyal ‘brand advocates’ who endorse you
- Helps you forge collaborative partnerships across the
- You are sought out to lead high visibility, highly
leveraged and credible projects
Gerrie Dresser is an ICF
credentialed Professional Certified Coach (PCC) and practical, innovative
executive l personal brand coach and thought leader.
If you’re ready to STAND OUT and THRIVE in
our fast-paced business environment, contact Gerrie for a complimentary
Unique Impact Strategic Consultation at
For more information about Gerrie:
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