Unique Genius™ Virtual Team Coaching

The 'So What?' Factor

Attention Mid Career Leaders. . . How long have you procrastinated on defining your ‘brand’?

As my Coach always asks me to consider, what is the opportunity cost to you?

• Is your resume responsibility and accomplishment focused?

• Does it reflect your ‘brand’, the value proposition that you deliver on consistently?

Greetings High Potential and Mid-Career Leaders!

Are you like many other business leaders who are passionate about making a difference, and committed to influencing positive change in both our economic situation and the work environment?

In order to influence change, it’s valuable to be seen as a credible expert and be someone who people ‘know, like, and trust’, don’t you agree?

Since your credibility is so closely aligned with the value that you bring to the table, isn’t it also critical that you are able to articulate how the positive change that you effect impacts the bottom line?

Unfortunately, this presents additional challenges, though. As an inspired, leader, you’ve been busy adding value, but it’s not recognized for the bottom line impact. Quite simply, it all goes back to having the vocabulary to be able to articulate your unique value, how you are distinct. You certainly add value! So, one of your first coaching exercises in The ‘So What?’ Factor program is to create your customized ‘high impact leadership thesaurus’!

• What vocabulary do you use to describe how you are distinct, i.e., your unique personal attributes and accomplishments?

As Jill Konrath indicates in her new F*REE e-book, Get Back to Work Faster, ‘get rid of the mumbo jumbo’.

Leaders want to advance or hire the best and most credible experts who deliver on their value, consistently. However, if you use statements like the following to articulate your value, you will either be passed over for a promotion OR your resume will go in the circular file (i.e., the trash):

• Successful in leading organizations experiencing rapid change and growth.
• Led a cross functional team through new product launch and streamlined processes to establish a standardized system.

So, you ask … what is wrong with these statements? These reflect someone who surely invested a lot of effort in these accomplishments. What’s missing is the business outcome that resulted from their effort!

That is What Sells YOU as the Credible Expert That You ARE!

Here are a few questions to ask yourself about your current resume for each bulleted item:

• How relevant is it, today?
• Does it align with my strengths, and clearly describe what I excel at doing?
• How distinct is it … or would the reader think to himself, ‘Who cares?’

This is where you apply The ‘So What?’ Factor!

Put yourself in the position of your boss, the owner of the company, or a hiring manager. You have either 8 direct reports whose performance review you need to write OR you have just been given a stack of 100 resumes to review for an open position.

Got the picture?

Okay, so you’re looking for the most credible expert on your team OR in the pile of resumes, someone who can solve the problem that keeps you up at night! The right person needs to speak your language and articulate their ability to make your life easier, starting on day one.

In other words, it must clearly state, What’s in it for me (WIIFM) if I promote them or hire them to join our team? This is the ‘So What?’ Factor!

So, even if advancing in your current company isn’t appealing to you and your goal is to keep your current job (you hate job hunting!), are you READY IF the perfect opportunity shows up tomorrow?

Thus, the reason for this new format for a proven system, the Virtual Team Coaching Program, The ‘So What?’ Factor! You benefit from the synergy and energy of your virtual team members to build your high impact, brand-driven resume.

After all, you set yourself up for sustainable success if your brand is already in place and the people YOU want to hire you, know WHO you are and what you do WELL (and think great things about you).

This is a hot topic, and seats are filling up fast! Our Kick Start call is on Wednesday, December 16, just before the holidays, so you are ready to JUMP START your BEST YEAR EVER!

So, if you are ready – willing – able to dig deep and uncover the talents that will propel you to the top of the list, enroll NOW in our Virtual Team for The ‘So What?’ Factor Program!

• BONUS: If you are one of the first 7 to enroll, you get a F*REE coaching session with me, a $250 value.
   
  
• If you enroll by Tuesday, 12/1, you get close to $200 savings, so take advantage of the Early Bird BONUS! (Registration closes on Thursday, 12/10, so be sure to act NOW!)

Although I’ve identified specific dates and times, don’t let that be an obstacle. If you have any concerns about the outlined schedule, let me know so that we can collaborate on a solution.

I would love to have you on our team! If you have ANY questions, please feel free to drop me an email at service@successassociates.biz.

To Your Unique Success!

Gerrie Dresser
The Leadership Strategist to help you
stand out IN a crowd and DIFFERENTIATE YOURSELF!

P.S. - More about the 'So What?' factor. There was a research study about whether customers prefer blue or red socks. Through the research results, they found that 75% of customers prefer blue over red socks. If you are a retail store trying to decide about which would sell better, it would make sense to invest in this research.

However, if not, you would say … who cares? So, it goes with how you articulate your value. If you indicate that you complete XYZ project, ask yourself, “So What? Who cares?” In other words, how did it positively impact the bottom-line! In doing so, you apply the ‘So What?’ Factor to developing a powerful and high impact leadership brand!

If You’re Ready to Invest NOW,
just click here to go to the Order Page!

Enroll by 12/1 for Early Bird BONUS!
Be one of the first 7 to enroll for SPECIAL BONUS!

What's Included:

• The ‘So What?’ Factor, Virtual Team Coaching Program . . . the Advanced Intensive to stand out IN a crowd!
• Course Topics / Coaching Focus for 7 ACTION based Coaching Calls
• Pricing & Special BONUS for first 7 who enroll by 12/1!
• You Have Nothing To Lose, Everything To Gain . . . Just 3 Simple Steps to Take by 12/1 (to save almost $200!) . . . Registration Closes on 12/10:

You’ve heard this before, right? Managers who are hiring internally or externally get pressure to ‘do more with less’, so they need the person best suited to solve the identified problem.

They are so busy that when it comes time for discussing your performance review or interviewing you as a candidate, they are too busy to do anything more than list the tasks or projects that you completed or scan read your resume in 30 seconds or less.

If they don’t see what they need in their 30 second scan read, your resume is just put aside … and all the time and effort that YOU put into outlining your responsibilities and accomplishments is for naught!

Whether you’re the leader whose performance is being reviewed or the candidate who is being interviewed, you have both invested tremendous effort on putting your best foot forward!

However, if you are like many other business leaders, your list of responsibilities and accomplishments don’t differentiate YOU whether in a performance review or a resume.

If you don’t state clearly the problems that you solved or the business results that were achieved (remember WIIFM?), then your impressive list of responsibilities and accomplishments miss the mark!

• The transformational ‘So What?’ Factor program applies an ‘inside out approach’ so that you connect WHAT you do to the revenue benefit of your contributions.

Once YOU see the business impact of WHAT you do and the unique brand that reflects WHO you are, you show up even more as a STANDOUT leader!

Let’s imagine that your ideal position opens up in your company. It aligns perfectly with your short term career goal and provides a bridge to new opportunities that align with your longer range goals.

• Are you prepared to contact the hiring manager, and describe the value that you bring to the table, reinforcing why you are the best person for the job?

• When you contact your references, are you able to describe your qualifications for them so they can present you in the best light possible in their reference letter?

Whether you feel optimistic about future opportunities with your current company or know that you need to be ready for unexpected changes, . . .

• Would you agree . . . you need to be READY for the unexpected in order to enjoy the freedom of sustainable success?

You then begin to attract opportunities TO you . . . that’s when the fun begins!

Enroll by 12/1 for Early Bird BONUS!
Be one of the first 7 to enroll for SPECIAL BONUS!

Join us for an information packed program! I’ve developed a Coaching Guide with all of the Coaching Exercises that you will need, plus a number of resource tools. I also decided to offer 5 F*REE Q&A Calls after each of the 7 ACTION Calls, i.e., you get 12 hours of coaching for the price of 7 (a huge BONUS!).

My goal is to provide the support and coaching that you need so that you maintain momentum through this advanced intensive.

Based on my experience coaching leaders on this inner transformation for the past 8 years, I know that it’s easy to get distracted, confused, or overwhelmed.
 
With our weekly calls, you tap into the team’s energy and LIVE coaching to ensure that you keep focused on achieving your goal!

Enroll by 12/1 for Early Bird BONUS!
Be one of the first 7 to enroll for SPECIAL BONUS!

Registration Closes on Thursday, 12/10

so act NOW to JUMP START your BEST YEAR EVER!

Enroll by 12/1 for Early Bird BONUS!
(almost a $200 savings)

		1 Full Payment of $651
		3 Low Payments of $217/month
	SPECIAL BONUS!
		For the first 7 who register . . . you receive a full one hour consultation with Gerrie ($250 value)
Enroll by 12/10 to JUMP START your New Year!
		Full Payment of $837
		Low Payments of $279/month

If, for whatever reason, you don’t feel that you are receiving value from your investment, you can request a risk-free, 30-day money back guarantee.

It’s As Simple as Taking 3 Steps by 12/1 (to save almost $200!) . . . Registration Closes on 12/10:

1. Enroll by 12/1 for Early Bird Registration; Registration closes on 12/10!
   
   
2. Be one of the first 7 to Enroll:
   
   If you are one of first 7 to enroll, you receive a BONUS one hour individual consultation with Gerrie, the founder of Unique Genius Coaching Model. This alone is a $250 value!)
   
   We will review, in detail, your brand-driven resume with concrete suggestions about your copy, formatting, brand profile, and value proposition.
   
   
3. Book on your calendar.  December 16, 7:15 for our Kick Start Call!
   
   During our call, we will also confirm the most convenient day and time for our twice/month calls. They will be on the same day and time for the duration of our program.

Still not sure? Contact me with your questions at gerrie@successassociates.biz

I am also happy to speak with you about the program and help you make the decision that is best for you.

Enroll by 12/1 for Early Bird BONUS!
Be one of the first 7 to enroll for SPECIAL BONUS!

I invite you to invest in yourself in 2010 … join us for our Kick Start call on December 16, and be way ahead of the game before the start of 2010!

To Your Unique Success!

Gerrie Dresser
The Leadership Strategist to help you
stand out IN a crowd and DIFFERENTIATE YOURSELF!