Greetings %$firstname$%,

One of the ‘events’ that really warms my heart is hearing about someone who has integrated the principles about sustainable success and personal ‘branding’ to stretch themselves to try new challenges.

Just today, I was told about someone who did just that! As a result, she gained recognition for her value by her boss, and is on track for career advancement. The key is that she was prepared for the ‘talk’ with her boss, and got her boss' attention!

Are you prepared for the 'talk' with your boss?

I’ve been coaching leaders at all levels to stand out IN a crowd for over 8 years, and I am ALWAYS thrilled when a client gasps in amazement when they begin to GET the value that they bring to the table.

In fact, I am so passionate about this that I’ve translated the proven system of building a brand-driven resume with 1:1 clients to a virtual team coaching program called The ‘So What?’ Factor!

As some of you have experienced, I’m recognized for my ability to coach leaders to transform a traditional, corporate speak resume to one that POPS with energy and value. I’ve taken the thinking behind the ‘inside-out’ approach that I’ve used with my clients for the past 8 years, and developed The ‘So What?’ Factor Coaching Guide with the foundational process and supporting tools.

Because the synergy of a virtual team is so powerful, I’ve also added an optional 5 F*REE, weekly Q&A calls, in addition to our 7 bi-weekly ACTION calls to the program design.

Why now, since this is a busy season? I asked myself the same question because I know that it’s a busy and highly scheduled season.

	However, it's also a perfect time to jump start your intentions for the New Year. Don't you agree?

Plus, taking the leap to position yourself for even greater and more sustainable success in the New Year is a solid and practical investment!

Why else? Well, the internal environment in most companies demands that you be ready to clearly describe the value that you contribute. Whether it’s the holiday season or not.

So, it’s critical that you can articulate the tangible results or business outcome that you achieved that contributed to the bottom line. Armed with this information, you put your boss in a better position to advance your career, open doors for you OR save your job. Yes, save your job! More about that later . . .

But, your boss needs to know what your capabilities are to promote your advancement or describe the loss if your job was eliminated, right?

• If your boss was asked about the value that you contributed to the organization, would she be prepared to describe your value . . . would it pass the ‘So What?’ test?

There are two instances in the past 6 months when two leaders actually SAVED their own positions with their boss’ help.

Yes, it IS possible to save your job! In fact, the two leaders stopped their boss in his tracks when there was discussion about their job being eliminated. They described the potential loss to the organization if their job was eliminated AND the added value if they continued in their role.

In other words, they both educated their boss so that he understood their value AND could articulate it to senior management on their behalf.

I am happy to report that both kept their jobs, and are on an advanced leadership track!

You do the math … Since both leaders were earning at least $100K, what was the return on their investment to save their job, develop their ‘personal brand’ and improve their ability and confidence in articulating their value?

The secret to their success . . . they were READY and had done their homework.  

• Have you struggled with defining your ‘brand’ that many experts promote as essential to stand out IN a crowd?

It’s a common frustration by many leaders!

The ‘So What?’ Factor Program, applies an ‘inside out’ approach to defining your value proposition, a brand profile that describes not only WHAT you do, but WHO you are that uniquely delivers on your value proposition.

It moves YOU to the forefront.

You stand out as a credible expert to your boss, peers, senior management and hiring managers as someone who delivers on unique, high impact contributions, consistently.

Sounds like a pretty sweet deal, right?

Well, there is the added BONUS that YOU recognize your own unique value, and can articulate it in ‘non-corporate speak’ with confidence and clarity, releasing uncertainty and a feeling of overwhelm.

So, if you are ready – willing – able to dig deep and uncover the talents that will put you to the top of the list, enroll NOW in our Virtual Team for The ‘So What’ Factor Program!

Early Bird Registration expires next week, December 1, almost $200 savings on your investment!

• Click here for details about the program, launching on December 16!
  http://www.successassociates.biz/leadership/virtual/sowhatfactor.html

This is a hot topic, so I anticipate a big response. Our Kick Start call is on Wednesday, December 16, just before our holiday break, so you are ready to START right after the New Year.

• BONUS: If you are one of the first 7 to enroll, you get a F*REE one-hour coaching session with me, a $250 value.
  
• If you enroll by Tuesday, 12/1, you get close to $200 savings, so take advantage of the Early Bird Registration!

Although I’ve identified specific dates and times, don’t let that be an obstacle. Let me know your concerns about the schedule outlined so we can collaborate on a solution.

If you have ANY questions, please feel free to drop me an email at service@successassociates.biz.

I would love to have you on our team!

• Cllick here to learn more about The ‘So What? Factor, Virtual Team Coaching http://www.successassociates.biz/leadership/virtual/sowhatfactor.html

I wish you a happy and healthy Thanksgiving with time for reflection about the many blessings in your life!

To your unique success!

Gerrie Dresser
The Leadership Strategist to help you
stand out IN a crowd and DIFFERENTIATE YOURSELF!

P.S. - More about the 'So What?' factor. According to an article about the research process, the question, 'so what?' is also known as the ‘‘Laugh Test’’ and, as such, has been applied in a variety of human endeavors, ranging from aircraft design to political campaigns. It is the ultimate test to which we should apply both our work and ourselves. To do less is to betray both ourselves and our profession. http://teesresearch.tamu.edu/documents/general/so_what_2005.pdf

If You're Ready to Order NOW,
just click here to go the Order Page!

Click here to learn more about The 'So What?' Factor

Virtual Team Coaching Program!

http://www.successassociates.biz/leadership/virtual/sowhatfactor.html